What a credit actually buys

One credit is one cent. Every video is a sum of parts and every part has a price you can see before you spend it — the director quotes first, always. A plain 30-second video is about 60 credits: a script, a voice, a render. Add AI footage and it climbs by the second, because that is how the models charge us. Add a presenter and it is per second too.

Why not a flat price per video

Because a 15-second text-on-screen ad and a three-minute chaptered episode with a photo presenter and generated footage are not the same product, and pretending they are would mean either overcharging the first person or losing money on the second. The parts list keeps us honest in both directions.

Where the money goes

• Models for writing and talking: a few cents per video, and we cache the big prompt so chatting with the director costs almost nothing.

• Voices: ElevenLabs, priced per 30 seconds.

• AI footage and presenters: the expensive part. We pass it through at roughly 2–3× cost, which is what keeps the lights on for everything that is free — research reads, sharing, versions, campaigns.

• Rendering: a real browser drawing every frame. Cheap, but not nothing.

Plans exist so you do not have to think about any of this: Pro includes 4,000 credits a month, Business 15,000, and you can add more to either. Or skip plans and just buy credits; they do not expire.