Blog · September 26, 2026 · Aram & Jon Barnett

Your data is the content you are paying to replace

Coinbase spent $1.06 billion on sales and marketing in fiscal 2025, and $402.6 million of it on marketing programs. Every exchange runs some version of that budget, and most of it buys attention from somewhere else.

Meanwhile the exchange sits on the most interesting data on the internet. A token lists. A market moves 40 percent in an hour. A whale wakes up. A user has the best week of their life. Each one is a story, and almost none of them become something people watch, because a content team cannot cut a video every time the data moves.

What changes when the data makes the video

  • A listing video goes out when the listing does, in your brand, with the trade button one tap away.
  • Movers, liquidations and weekly recaps run on a schedule or a trigger, and post themselves.
  • Every figure comes from your feed, and disclaimers and as-of timestamps sit on every frame.

Why compliance can say yes

The model that designs the video is not allowed to type a number. Every figure is filled by code from the payload, on screen and in the voiceover, and a check rejects anything else. Your team approves the look and the disclaimers once; every episode after that inherits them, with an audit trail back to the data that triggered it.

How to start

Send us one listing, one market move or one ticker. We will send back a video made from it, in your brand, within a day. If it earns a pilot, a pilot is four to six weeks at a fixed fee, scored on sessions, retention and trades against a comparison group.

monkeygun.com/exchanges